Who We Are
We are creative designers & problem solvers, creating digital products that people love.
Spearheaded by Dana Cohen Baron, we’re a group of designers and problem solvers collaborating to craft digital products and experiences that people love.
Our fields of expertise include psychology, research, HCI, design, ergonomics, and computer science, and we have a ton of experience.
We only take on projects we truly believe in, which makes us incredibly committed partners. We’ll never take a project we can’t excel at.
Working with us
- Every project is a partnership. We work together with our clients to understand the unique needs for each project, then set the most effective plan of action.
- Our process is light weight with frequent iterations and constant feedback loops.
- Every project has constraints. We target areas that will generate the most impact, fastest.
- Our clients always know where we are in terms of goals, time and budget.
What We Do
We help organizations create engaging user experiences.
In a nutshell – we identify user and business needs, come up with an effective strategy to meet them,
and deliver beautiful and useful solutions.
UX Strategy
This is where the “Big Picture” is born. We research your sector, your business and your competitors. We get to know your users’ needs and motivations. We identify pain points and opportunities. We formulate a coherent set of insights, requirements, product guidelines and design principles. This vision guides all the following phases.
UX Concept
We map out the main features of the product, list the critical workflows and user motivations. We prioritize between them. We then brainstorm possible solutions for the navigation and layout of the product. The best concept is visualized using wireframes so that you’ll get a good sense of the overall experience.
Detailed UX Design
We make detailed sketches, defining how each and every element should behave and be presented on the screen. We don’t stop iterating until the design fulfills your user’s needs.
Visual Concept
We work on the visual language of the product. We help you identify what your product needs to convey to its audience, and then select colors, fonts and visual elements to match.
Visual Design
We apply the visual concept to every element on every page, and deliver a pixel-perfect product for every platform.
UX Research
We conduct interviews, observe, analyse data and validate ideas with real or potential users, to make sure we build the right solutions for real pains. We analyze what works and what doesn’t, suggest ways to improve it and iterate.
Design Sprints
We lead customized workshops to answer critical business questions, fast. These sessions are great for defining, validating and getting buy in for new concepts in an organized and super effective way.
Expert Review
We review your product and use our knowledge and experience to identify problems and opportunities in the current user experience. We then return with actionable suggestions for improvement.
About
Dana Cohen Baron is a strategic product and user experience consultant with over 15 years experience. Here are some fun facts:
- Dana is a UX and product strategy mentor
- She is member of the prestigious Google Experts program, which incorporates international experts in the fields of development, product, marketing and design
- Also, she is a Google certified design sprint master
- She’s co-founder of the Israeli chapter of XX + UX, a community for women in UX with over 1,200 active members both online and offline
- And she speaks about UX, teaches and mentors startups
Through her experience, Dana has developed a keen eye for integrating tech, business goals and user needs. She has a wealth of experience in project management, consumer apps, and complex systems. She loves cracking problems and getting stuff done.
Dana is a proud geek who enjoys talking about tech, design, food and loves her job.