• We craft meaningful experiences for people,
    from Strategy to UX and UI implementation.

  • Simplifying the complex.
    Helping humans feel great.

  • Fast, flexible and creative.
    We love challenges.

  • We partner with organizations
    to build products that matter.

Who We Are

We are creative designers & problem solvers, creating digital products that people love.

Spearheaded by Dana Cohen Baron, we’re a group of designers and problem solvers collaborating to craft digital products and experiences that people love.

Our fields of expertise include psychology, research, HCI, design, ergonomics, and computer science, and we have a ton of experience.

We only take on projects we truly believe in, which makes us incredibly committed partners. We’ll never take a project we can’t excel at.

Working with us

  • Every project is a partnership. We work together with our clients to understand the unique needs for each project, then set the most effective plan of action.
  • Our process is light weight with frequent iterations and constant feedback loops.
  • Every project has constraints. We target areas that will generate the most impact, fastest.
  • Our clients always know where we are in terms of goals, time and budget.

What We Do

We help organizations create engaging user experiences.

In a nutshell – we identify user and business needs, come up with an effective strategy to meet them,
and deliver beautiful and useful solutions.


UX Strategy

This is where the “Big Picture” is born. We research your sector, your business and your competitors. We get to know your users’ needs and motivations. We identify pain points and opportunities. We formulate a coherent set of insights, requirements, product guidelines and design principles. This vision guides all the following phases.

 

 

 


UX Concept

We map out the main features of the product, list the critical workflows and user motivations. We prioritize between them. We then brainstorm possible solutions for the navigation and layout of the product. The best concept is visualized using wireframes so that you’ll get a good sense of the overall experience.

 


Detailed UX Design

We make detailed sketches, defining how each and every element should behave and be presented on the screen. We don’t stop iterating until the design fulfills your user’s needs.


Visual Concept

We work on the visual language of the product. We help you identify what your product needs to convey to its audience, and then select colors, fonts and visual elements to match.


Visual Design

We apply the visual concept to every element on every page, and deliver a pixel-perfect product for every platform.

 


UX Research

We conduct interviews, observe, analyse data and validate ideas with real or potential users, to make sure we build the right solutions for real pains. We analyze what works and what doesn’t, suggest ways to improve it and iterate.


Design Sprints

We lead customized workshops to answer critical business questions, fast. These sessions are great for defining, validating and getting buy in for new concepts in an organized and super effective way.

 


Expert Review

We review your product and use our knowledge and experience to identify problems and opportunities in the current user experience. We then return with actionable suggestions for improvement.

 

About

dana-pic5

Dana Cohen Baron is a strategic product and user experience consultant with over 15 years experience. Here are some fun facts:

  • Dana is a UX and product strategy mentor
  • She is member of the prestigious Google Experts program, which incorporates international experts in the fields of development, product, marketing and design
  • Also, she is a Google certified design sprint master
  • She’s co-founder of the Israeli chapter of XX + UX, a community for women in UX with over 1,200 active members both online and offline
  • And she speaks about UX, teaches and mentors startups

Through her experience, Dana has developed a keen eye for integrating tech, business goals and user needs. She has a wealth of experience in project management, consumer apps, and complex systems. She loves cracking problems and getting stuff done.
Dana is a proud geek who enjoys talking about tech, design, food and loves her job.

The million dollar questions

Where is your portfolio? Can I see some work examples?

Absolutely! Contact us, and we'd be happy to share our work. We don't post it online because: - Most of our projects are under NDA - We do in depth processes, that are much more than a bunch of good looking screenshots. We want to be able to share with you the full project story

When are you available for a new project?

Usually we’re not available to start a new project immediately and need 2-4 weeks lead time. If your project is really interesting, we want to hear about it 🙂 Sometimes we can start at a slower pace and speed up a few weeks into the project, after we've made room for it. We always try to recommend other great professionals that may be able to help if our timeline doesn't sync.

How long will a project take and how much does it cost?

It depends on your project needs, timelines and scope. Some of our engagements are long term. In these projects, we're pretty much part of the team in an ongoing working mode. We decide together, as we go, what needs to be done and when based on the product and development needs. In other cases, we engage with a specific target in mind - project scope, timelines and milestones are set in advance. In super complex projects, we may suggest to kick off in a discovery mode, and after gaining some insight, map the project needs together and decide on an action plan and engagement model that makes the most sense. We analyze the projects scope, complexity, maturity and timelines.  We assess the effort and risks. We quote by the hour, but you know in advance how many hours the project will require.

Freelancer or in house?

If you have the workload and budget – hire a full time, in house UXer. Yes, we are consultants, but we think every company needs a UXer in its workforce. If you need help deciding what’s the right profile for your project’s needs, let us know – we'd love to help out 🙂

What are the projects you particularly love?

Making an impact really matters to us. Getting paid is great, but if we feel like we can't truly influence the outcome, we’ll probably prefer to move on. We love projects that do good, have strong social values or have a positive impact on the world.


Give us a shout, we’d love to hear from you.

+972-54-2277557
dana@danacobar.com